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Customer Profiling for Business Growth
 

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Business Challenge

A boutique seller of premium edible gifts sought to increase sales in order to invest in product and service innovation, marketing, CRM, and overall business growth. Having been disappointed with growth-focused e-commerce marketing in the past, they approached us in search of alternative approaches to their challenge. 

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Our Approach

Synthesis of insights:

  1. Technical site performance audit

  2. Competitor analysis 

  3. In-depth customer interviews

  4. Customer analytics (CRM, Shopify, Google, Instagram)

  5. Customer journey mapping (pathway to purchase and website navigation)

  6. Usability testing

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Business Outcomes

  1. Product strategy, based on a wider than anticipated market profile and behavioural segmentation

  2. Total sales growth of up to 29%, compared to two previous years

  3. Average order value increase of up to 23%

  4. Total orders growth of up to 17%

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